Profile

Four C Jewellery Sdn Bhd was established back in 2003 as an establishment focused on craft making fine custom-made exclusive design jewellery pieces of choice to many.  

The company was founded by Mr. Lim Choon Wei, together with expert professionals who are trained jewelry designers and Graduate Gemologist who earned stripes from the Gemological Institute of America (GIA).

Founded and led by Mr. Lim, he has poured into it all his creative energy and fine craftsmanship to bring it to where it is today and that has resulted with the founding of CHARISMA – the brand that carries the various unique collections on show.

He brings with him over 20 years of experience in the jewelry industry, much of it spent on building up the CHARISMA brand is a sought after brand of jewelry pieces amongst the elite people of the industry and market segments. Each piece is carefully designed and created by Mr. Lim and a team of dedicated and gifted designers.

The pieces are then crafted out by an equally gifted and talented group of craftsman who make the finished products, simply sensational and one that is just waiting to be picked up and worn by the eager customer.

The CHARISMA brand was born as a launchpad for all things with the fine craft of jewelry created and crafted.  

It’s stable of fine pieces are a reflection of quality, charm and of course- charisma. It makes the people that are brand users a cut above the rest, ensuring that their discerning tastes are well met and satisfied.  

Our list of clientele includes the who’s who of the industry and is the cream of the crop of society. This is a further testament of the brands ambitions and drives to further boost our reputation as the premier fine jewelry brand of choice.

The Four C Jewellery Sdn Bhd company received its approval for registered Franchisor from the Ministry of Domestic Trade, Cooperatives and Consumerism in 2014. We are constantly on the lookout and search for equally passionate people to partner and be our retail partners in this fine family of ours.

Internationally Renowned, and Known
We are always continuously searching for avenues and are looking to bring the CHARISMA brand to the world over. In order to establish this, we have taken part in International Jewelry Exhibitions as an avenue for us to build a rapport and forge new clienteles and opportunities  

Shows taken part in include Sabah, Borneo International Jewelry Exhibition. Year 2004, 2005 & 2006 Kuala Lumpur, Malaysia International Jewelry Exhibition. 2006 Indonesia, Surabaya. Indonesia International Jewelry Exhibition. Year 2005 Hong Kong, China, Hong Kong International Jewelry Show,2007 Ho Chi Minh City, Vietnam and New World Hotel 2014

There is a fine difference between fine jewelry, and finest jewelry – and that’s where Charisma stands out the most.  

Our exquisite designs are crafted out of only the rarest and fine quality precious gems and stones. Once our customers have bought and put on one of our collections, they would not even consider going for a synthetic gemstone as means to make fine jewelry.  

We carry specialized in custom-made unique design jewelry pieces and that includes necklaces, rings, earrings,gemstones, diamond hairclips, diamond crown, object d’ arts and even customized jewelry pieces.

CHARISMA is a designer’s jewellery boutique, selling only very fine quality designer’s jewellery pieces.

With almost 80% of our current customer’s base are Datins, Puan Sri, Toh Puan, minister’s wife and the rich & famous in the city.

In 2014, Four C Jewellery Sdn. Bhd. received approval as registered Franchisor by Ministry of Domestic Trade, Cooperatives and Consumerism of Malaysia.

The company is looking for suitable candidates and locations to expend its retail outlet,to share our exclusive and fine quality jewellery to target market segment.

Marketing activities that had been carry out in order for company to establish international cliental network.  

CHARISMA had taken part in the International Jewellery Exhibitions:-   

• Sabah, Borneo International Jewellery Exhibition. Year 2004,2005 & 2006 
• Kuala Lumpur, Malaysia International Jewellery Exhibition. 2006 
• Indonesia, Surabaya. Indonesia International Jewellery Exhibition. 
• Year 2005 Hong Kong, China. Hong Kong International Jewellery Show. 2007
• Ho Chi Minh City, Vietnam. New World Hotel 2014